Photos: ‘Skeletons’ Proclaim ‘Fur Is Dead’ at Copenhagen Fashion Week

Photos: ‘Skeletons’ Proclaim ‘Fur Is Dead’ at Copenhagen Fashion Week

Copenhagen – Painted as skeletons and dressed in “blood-spattered” fur coats, supporters of PETA and Dyrenes Alliance stormed the Copenhagen Fashion Week show space on the event’s opening day with the messages “Fur Is Dead” and “I Wouldn’t Be Caught Dead in Animal Skin”.  Highlighting that fur is the product of cruelty to animals and death, the action called for a permanent ban on fur on the catwalks.

High-resolution images from the action are available here.

“No socially conscious, fashion-forward designer wants to work with fur anymore,” says PETA Director Elisa Allen. “PETA encourages Copenhagen Fashion Week to implement a fur ban that is in line with the times and to celebrate killer looks that animals weren’t killed for.”

Investigations into 26 mink farms in Denmark have revealed sick, injured, and dead animals in every instance. Some minks suffered from massive, untreated bite wounds. Others were missing legs or ears from fights, which inevitably break out when these naturally solitary animals are forced to live together inside cramped cages.

Designers such as Gucci, Michael Kors, Versace, Balenciaga, Chanel, and Prada are fur-free, and the fashion weeks of Oslo, Helsinki, Amsterdam, and Melbourne all refuse to show fur on the catwalks. London Fashion Week received worldwide praise for its fur-free runways, and most recently, Stockholm Fashion Week was free from both fur and exotic skins in 2020.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]