‘Playboy’ Model Swaps Lingerie For Lettuce Leaves In New PETA Ad

For Immediate Release:
6 April 2012

Ben Williamson +44 (0)7525 411 733; [email protected]
Mimi Bekhechi +44 (0)207 357 9229, ext 229; [email protected]

London – Just in time for Easter, Playboy model Sheridyn Fisher is showing her love for rabbits – and “rabbit food” – by wearing only strategically placed lettuce leaves in a new ad for People for the Ethical Treatment of Animals (PETA) UK, which encourages everyone to show compassion for bunnies and other animals by embracing vegetarian meals. In the ad, which was shot by top photographer Neil Dixon, the lettuce bikini-clad Fisher gives herself lettuce leaf “bunny ears” and grins above the words, “Be a Bunny’s Honey. Go Vegetarian.”

“Easter is the perfect time to help bunnies – and pigs, chickens, cows and other animals – simply by choosing not to eat them”, says Fisher. “Vegetarian meals are healthy, humane and helpful to the environment, so they’re something every bunny can enjoy.”

Not only are vegetarians fitter and trimmer, on average, than meat-eaters are, they also have a lower risk of heart attacks, cancer, strokes and obesity. Vegetarians also save cows, pigs and other animals from immense suffering on factory farms, in abattoirs and on the decks of fishing boats. And a plant-based diet is good for the environment, too: researchers at the University of Chicago concluded that switching from a standard meat-based diet to one free of animal products is more effective in the fight against climate change than changing from a standard American car to a hybrid.

Known for making a splash on the covers and pages of magazines such as Playboy, Cleo, Dolly, Girlfriend and Cosmopolitan, Fisher is also the owner, designer and face of her own internationally known line of swimsuits, Sheridyn Swim.

Fisher joins a long list of celebrities – including Pamela Anderson, Kimberly Wyatt, Kelly Brook and Sir Paul McCartney – who have teamed up with PETA UK to help animals.