Positive Bakes Picks Up PETA Vegan Food Award for Afternoon Tea

Positive Bakes Picks Up PETA Vegan Food Award for Afternoon Tea

Leicester – This year marks the 10th anniversary of PETA’s Vegan Food Awards – an annual celebration of delicious new animal-free offerings – and 2022’s roundup is sure to win over the one-third of Brits who now report an interest in going vegan.

Picking up the award for Best Vegan Afternoon Tea is Leicester-based family-owned business Positive Bakes for its luxurious hamper packed full of fruit scones with thick vegan cream, fruity jams, tea cakes, brownies, and more. Positive Bakes served an ace with its sensational afternoon tea at Wimbledon this year, but with nationwide delivery, everyone can now enjoy these treats.

“We are absolutely delighted to win such a prestigious award! It’s a great achievement for Positive Bakes, and we’re really proud of our team who put so much energy and effort into our products. As we continue to grow and expand our range, our commitment to sustainability and the environment remains as strong as ever,” says Positive Bakes co-founder Aatin Anadkat BEM. “Positive Bakes has grown beyond our dreams since early 2020, but we have never lost sight of our original mission, which is to deliver beautiful and delectable vegan and gluten-free cakes with minimal impact on the environment.”

Co-op won Best Vegan Milk for its creamy, barista-approved oat milk. Byron took home Best Vegan Burger for its massive Vegan Double Bacon Cheese burger, and Domino’s also nabbed a slice of the action, winning Best Vegan Pizza with its Vegan PepperoNAY. After launching its Omni Fish and Chips in more than 500 pubs across the UK, Greene King won Best Vegan Fish Dish. For the full list of winners, click here.

“Supermarkets and restaurants are meeting the growing demand for exciting animal- and planet-friendly fare, and everything from OGGS’ fluffy vegan eggs to La Vie’s crispy vegan bacon proves just how much the market has grown since we launched the Vegan Food Awards a decade ago,” says PETA Director of Vegan Corporate Projects Dawn Carr. “PETA’s 2022 winners are more diverse and delicious than ever, but every time someone chooses a vegan meal, the real winners are the animals.”

In today’s meat, egg, dairy, and fishing industries, piglets’ tails may be docked without painkillers, chickens’ throats are slit while they’re still conscious, cows are forcibly separated from their beloved calves, and fish are cut open while they’re still alive. PETA notes that vegan foods have a smaller carbon footprint than animal-derived foods, as animal agriculture is a leading producer of the greenhouse gases that contribute to the climate catastrophe. Eating vegan also lowers a person’s risk of developing heart disease and cancer.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. High-resolution images of the winners are available here. For more information, please visit PETA.org.uk or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]