Redefine Meat, Premier Inn, and Flora Plant Win Vegan Food Awards From PETA

Redefine Meat, Premier Inn, and Flora Plant Win Vegan Food Awards From PETA

London – With competition in the vegan food industry at an all-time high, PETA’s 2023 Vegan Food Awards – the 11th annual celebration of delicious new animal-free offerings – is highlighting the dairy-free crème de la crème of plant-based fare. This year’s winners include the following:

  • Best Vegan Meat: Redefine Meat’s 3D-printed flank “steak” is sizzlingly juicy and completely free from animal exploitation. Restaurant-goers can find the 6 oz cut at The Square Kitchen – one of Bristol’s top restaurants – drizzled with chimichurri and served with Île de France spinach and triple-cooked chips.
  • Best Vegan Ad Campaign: Vegan butter brand Flora Plant’s funny and provocative “Skip the Cow” adverts are receiving PETA’s praise for proving that delicious buttery spread can be made from plants – without passing them through a cow’s stomach first.
  • Best Vegan Breakfast: Serving vegan sausages and bacon, grilled tomatoes, mushrooms, baked beans, crumpets, and other beloved staples, Premier Inn makes it easy for guests to enjoy a kind and quintessentially English breakfast spread.

Other winners include Exeter’s Sacred Grounds eatery in the Best Vegan Egg category for its perfectly runny poached “egg”; VFC in Best Vegan Chicken for its Chick*n Stompers (corn flake–coated nuggets); Honestly Tasty in Best Vegan Cheese for its sensational blue variety, available from Ocado; and Biscuit Boutique in Best Vegan Luxury Product for its intricately decorated speculoos cookies, which are almost too beautiful to eat. And in response to Philip Khoury’s recent publication of A New Way to Bake, which shows readers how to create elaborate desserts without eggs or dairy, PETA awarded Harrods’ head pastry chef with Best Vegan Cookbook.

Rounding out the awards are ASDA (Best Vegan Range), Ritter Sport (Best Vegan Chocolate), Marks & Spencer (Best Vegan Milk), THIS (Best Vegan Burger), Squeaky Bean (Best Vegan Seafood), Greggs (Best Vegan Pie or Pasty), Dr. Oetker (Best Vegan Pizza), Aldi (Best Vegan Sausage), Lovely Rita’s Bakehouse (Best Vegan Croissant), Tart Modern (Best Vegan Pastry), itsu (Best Vegan Dessert), Doughlicious (Best Vegan Ice Cream), and Juicy Marbles (Most Innovative Vegan Product). Images of all the winners can be found here.

“The demand for vegan food is booming as more people learn about the benefits to their health, the planet, and animals,” says PETA Director of Vegan Corporate Projects Dawn Carr. “Whether they’re 3D-printing steaks or producing hen-friendly ‘eggs’ with runny yolks, PETA is celebrating this year’s winners for paving the way to a vegan future.”

In today’s meat, egg, dairy, and fishing industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets’ tails are docked without painkillers, and fish are cut open while they’re still alive. PETA notes that vegan foods have a smaller carbon footprint, while the meat and dairy industries are top producers of the greenhouse gases that contribute to the climate catastrophe. Eating vegan also lowers a person’s risk of developing heart disease and certain types of cancer.

PETA – whose motto reads, in part, that “animals are not ours to eat” – offers a free vegan starter kit and opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X (formerly Twitter), or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]