Reverend Richard Coles to Receive Vegan Caviar From PETA

Reverend Richard Coles to Receive Vegan Caviar From PETA

Northampton – After Reverend Richard Coles made headlines for revealing his penchant for caviar, PETA has sent the clergyman jars of decadent vegan Cavi-art – made of seaweed – to enjoy instead.

“Because Cavi-art is made from marine plants, none of God’s creatures were harmed in order to create it,” says PETA Director Elisa Allen. “We’re sure the reverend will find this sustainable vegan treat as delicious as it is virtuous.”

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – notes that on caviar farms, fish are usually forced to live in enclosures a fraction of the size of their natural habitats, and as a result of the close confinement and filthy conditions, disease is often rampant. Deprived of the opportunity to engage in natural behaviour, they’re highly susceptible to stress and aggression. Many also sustain physical injuries, such as damage to their tails, because of the intense crowding. At the end of their miserable lives, they’re transferred to an ice bath, where their gills are cut and they’re left to bleed out – a slow, painful way to die.

The group offers a free vegan starter kit filled with tips, recipes, and more on its website. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]