Rochford Christmas Event under Fire for Cruel Plans to Feature Live Reindeer

For Immediate Release:

5 December 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Calls On The Fun Factory to Keep Live Animals out of Holiday Festivities

Rochford, Essex – People for the Ethical Treatment of Animals (PETA) has sent a letter to The Fun Factory Rochford encouraging it to cancel plans to use live reindeer in a scheduled Christmas-themed event.

In the letter, PETA – whose motto reads, in part, that “animals are not ours to use for entertainment” – notes that a busy attraction filled with excited children and other visitors is an entirely unsuitable environment for reindeer. These beautiful animals belong in the Arctic and subarctic regions of the world. When used as holiday props, they’re denied the opportunity to engage in natural behaviour, such as roaming freely over vast open ranges as they would in their native habitat.

Numerous health and welfare issues occur when reindeer are uprooted and transported in captivity many degrees south of their normal range. People who hire them out at Christmas often lack even a basic understanding of their needs. A poor diet, exposure to the diseases of other animals, and the stress of being removed from their natural environment have contributed to an increase in deaths among young reindeer used in the UK, according to research published in a British Veterinary Association journal. Dr John Fletcher, founder of the Veterinary Deer Society, echoes this concern, saying, “[Reindeer] are not well able to cope with the stress of captivity, and most of the diseases we see [in the UK] in reindeer are stress-related.”

“Using live reindeer in these sorts of events sends a damaging message to young people that animals are little more than living props,” PETA Campaigns Strategist Luke Steele. “There are many other ways for the people of Rochford to celebrate the holidays that would be far more in keeping with the Christmas spirit than treating scared animals like decorations.”

PETA’s letter is available upon request. For more information, please visit