Roll Up! PETA Seeks Creative Vegan Sausage Roll Recipes

For Immediate Release:

19 August 2019

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Crafty Competition Calls for Unusual Ways to Serve Up Greggs’ Delicious Treat

London – In January – after more than 20,000 PETA supporters asked Greggs to roll out a vegan sausage roll – the world experienced full-blown #VeganSausageRoll mania. To celebrate the legendary item and its sell-out success, PETA is hosting its first-ever Vegan Sausage Roll Competition.

Images are also available here and here .

Entrants are encouraged to submit a photo of their creatively prepared sausage roll via PETA’s  , and the winner will be entrusted with custody of Rollie – a big, beautiful vegan sausage roll cuddly toy.

“From fondue and flambé to canapés and pizza, there are so many ways to prepare Greggs’ tasty and versatile vegan sausage roll,” says PETA Director of Vegan Corporate Projects Dawn Carr. “After urging Greggs for years to offer this delicious treat, we thought we’d have some fun with it. And who wouldn’t want to win Rollie?”

PETA – whose motto reads, in part, that “animals are not ours to eat”, and which opposes speciesism, a human-supremacist worldview – notes that the vegan sausage roll spares pigs immense suffering in today’s meat industry. After sows give birth, they’re confined to farrowing crates so small that they can’t even turn around, let alone fulfil their strong urge to build a nest as they would naturally do. They’re forcibly impregnated over and over again, and each litter of piglets is torn away from them after only a few weeks and transported to fattening pens before eventually being sent to slaughter.

In addition to sparing the lives of nearly 200 animals every year, vegans are less prone to suffering from heart disease, diabetes, strokes, obesity, and cancer than meat-eaters are. They also have smaller carbon footprints, as the meat industry is a major producer of the greenhouse-gas emissions that cause climate change.

Contestants must submit their photos of their all-vegan recipes via this entry form by 5 pm on 2 September, and the winner will be announced on 16 September. For full contest details, please visit