Sandro, Maje, and Claudie Pierlot Ban Exotic Skins

For Immediate Release:

10 April 2020

Sascha Camilli +44 (0) 20 7923 6244; [email protected]


After Dropping Fur, SMCP Group Confirms Exotic Skins Ban to PETA France

London – PETA is celebrating another animal-friendly commitment from fashion brands SandroMaje, and Claudie Pierlot, owned by French fashion company SMCP Group, which has 1,466 outlets in 40 countries, including the UK. After turning its back on fur last year, the group has confirmed to PETA France that it will stop selling items made out of the skins of snakes, crocodiles, ostriches, kangaroos, and other exotic animals.

“Every item made out of exotic skins is a product of horrible suffering by the animals who were killed for it in gruesome ways, including some who were skinned alive while fully conscious,” says PETA Director Elisa Allen. “We applaud SMCP Group’s compassionate decision and encourage other brands to follow its example.”

PETA has released several exposés of the exotic-skins industry, revealing rampant cruelty. Alligators are kept in fetid water inside dank, dark sheds until slaughter, in which their necks are hacked open and a metal rod is shoved up into their brains, often while they’re fully conscious. Snakes are commonly nailed to a tree before being slit open from one end to the other, and then they’re skinned alive. And year-old ostriches are transported by lorry to abattoirs, where workers flip them upside down, stun them, and slit their throats.

SMCP Group adds its name to a growing list of fashion brands, designers, and retailers – including Chanel, Victoria Beckham, Selfridges, Vivienne Westwood, and Paul Smith – which have all banned exotic skins from their collections.

PETA – whose motto reads, in part, that “animals are not ours to wear” – is calling on other leading fashion brands, such as Louis Vuitton, Hermès, and Prada, to introduce a ban on exotic skins, too.

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