Sania Mirza Champions Homeless Cat and Dog Adoption in New PETA India Campaign
For Immediate Release:
4 June 2015
Sascha Camilli +44 (0) 20 7837 6327, ext 235; [email protected]
SANIA MIRZA CHAMPIONS HOMELESS CAT AND DOG ADOPTION IN NEW PETA INDIA CAMPAIGN
World’s Number One Tennis Player in Women’s Doubles Category and Padma Shri Awardee Urges Fans to Adopt, Never Buy
London – On the heels of her becoming the world’s number one ranked women’s doubles player and reaching the quarterfinals of this year’s French Open with partner Martina Hingis, Sania Mirza stars with her rescued cat, Posh, in a brand-new ad campaign for PETA India to promote the adoption of homeless dogs and cats. The adorable print ad, which is the main feature of the campaign, was shot by ace photographer YSN Murthy. The hair-styling and make-up were done by Tamanna Rooz, and Esha Amin styled Sania’s outfit.
In an exclusive interview, Sania says, “So many animals, especially dogs, are hit by cars, and they just lie there for days. That’s the reason we need to rescue or take them from a shelter and not buy”. She adds, “Always be kind, not just to people but also to animals”.
Every year, tens of thousands of dogs are picked up off UK streets. Many end up languishing in animal shelters waiting to be adopted, and many others are euthanized for lack of space. PETA and Sania want people to know that they can bring joy into the life of a homeless dog or cat – as well as into their own lives – by adopting a lovable shelter animal if they have the time, space and resources to provide one with a lifetime of affection and care. And in order to take a bite out of the homeless-animal crisis, PETA also encourages guardians to have their animal companions sterilised.
Last year, Sania was appointed the United Nations’ Women’s Goodwill Ambassador for South Asia.
For more information about animal homelessness, please visit PETA.org.uk