Selby Woman Is a Finalist in PETA’s ‘Hottest Vegan Over 50’ Competition

For Immediate Release:

31 July 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Contest Finalists Battle It Out for Top Honours and an All-Expenses-Paid Overnight Stay in the World’s First All-Vegan Luxury Hotel Suite

Selby, North Yorkshire – PETA has selected the 12 finalists in its inaugural 2019 UK and Ireland’s Hottest Vegan Over 50 Competition, and 52-year-old full-time carer – to her daughter with epilepsy – Louise Hird has beaten out numerous other entrants from coast to coast to nab a spot on the list. A long-time vegetarian and friend to animals, Hird went vegan five years ago and speaks up for animals at every opportunity.

This image of Hird is also available here.

“Louise Hird is a dedicated, compassionate, lifelong hero for animals,” says PETA Director Elisa Allen. “All the finalists of PETA’s Hottest Vegan Over 50 Competition are true testaments to the vitality and joy that come from vegan eating.”

In addition to sparing the lives of nearly 200 animals every year, people who go vegan could very well be extending their own lives, too, as vegans are less prone to suffering from heart disease, cancer, diabetes, and obesity and are, on average, fitter and trimmers than meat-eaters are.

The winner will receive a complimentary one-night stay for two people in the world’s first all-vegan hotel suite, inside the five-star Hilton London Bankside Hotel.

This year’s winner will be chosen based on several factors, including vote count, and will be announced by 12 August. See the full contest details here.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview. The group offers a free vegan starter kit, available here, full of recipes, tips, and more.

Hird is available for interviews. For more information, please visit