Simon Pegg Stars in PETA Campaign: ‘Go Fake for the Bears’ Sake’

Simon Pegg Stars in PETA Campaign: ‘Go Fake for the Bears’ Sake’

London – After fending off zombies, outsmarting spies, and travelling through space on screen, actor, writer, and comedian Simon Pegg has a powerful new mission with PETA. In a poster campaign shot by renowned photographer Rankin, Pegg shows off the world’s first faux bear fur and urges the Ministry of Defence (MoD) to replace the bearskins used for the Queen’s Guard’s caps with the animal-friendly material.

High-resolution images are available here.

“It’s a disgrace that soldiers in the Queen’s Guard are still parading around with the fur of bears who were gunned down in Canada. The caps serve no military purpose, and each one costs at least one bear their life,” says Pegg. “The ceremonial bearskins could easily be replaced with faux fur, retaining the traditional look but eliminating the cruelty. It’s time for the Ministry of Defence to drop the petty excuses and make the switch – it’s what the British public wants and what bears need.”

The campaign coincides with a government petition launched by Britain’s Got Talent star Alesha Dixon, which seeks 100,000 signatures in order to trigger a parliamentary debate about the MoD’s continued use of bearskin.

Despite the MoD’s claims that the bears are killed as part of Canadian government–sanctioned “culls”, PETA has found no evidence of any Canadian province running – or having previously run – any official black bear culling programmes. Instead, the Canadian government issues “tags” to hunting enthusiasts, who are then free to bait and kill an allotted number of bears and sell their pelts for profit. PETA and luxury faux furrier ECOPEL’s faux bear fur matches the exact length of the real bearskin and is 100% waterproof, as confirmed by the MoD’s accredited laboratory. The faux fur has also been offered for free until 2030, potentially saving taxpayers millions.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA’s website or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]