Stella McCartney, Armani, Liberty Among 2016 PETA Fashion Award Winners

For Immediate Release:
16 November 2016

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


Group Announces This Year’s Biggest Moments, Best Brands, and Leading Designers in Animal-Friendly Fashion

London – As compassion, sustainability, and innovation continue to shape today’s fashion industry – the PETA Fashion Awards celebrate the brands and designers who have made outstanding animal-friendly achievements this year.

Stella McCartney won Designer of the Year for her lifetime commitment to animal-welfare as well as her winter 2016 ad campaign which featured the slogan “No leather, feathers or fur”. The Armani Group starred in the Biggest Luxury Fashion Moment when it declared itself fur-free in March, and Amélie Pichard x Pamela Anderson won Best Collaboration for the duo’s “sexy and sustainable” vegan shoe collection.

“The winners have proved that compassion is the new name in fashion as demand soars for innovative animal-free designs”, says PETA Director Elisa Allen. “Forward-thinking designers are experimenting with sustainable, cutting-edge vegan materials and offering a vast array of fabulous cruelty-free choices – from high street to high-end.”

Other winners include the following: Liberty won Most Progressive Luxury Retailer for its stance against fur and exotic skins, Rombaut won Best Newcomer for its progressive unisex footwear line, Ruby + Ed won Best Faux-Fur Brand for its customised bombers which were Fashion Week favourites, Denise Roobol won Best Vegan Exotic-Skin Collection for its vegan microfibre leather in embossed faux-crocodile and faux-ostrich skins, Melie Bianco won Best Animal-Friendly Accessories for its animal- and eco-friendly bags, Vaute won Best Wool-Free Brand for its recycled-cotton Aran Sweater, Bourgeois Boheme won Best Cruelty-Free Shoes for its artisan-made collections, and Flocus won the Innovation Award for developing kapok, a down alternative made from natural seed fibre.

The Biggest Fashion Moment occurred when major British brands – including Topshop, Hobbs, Warehouse, Primark, and Oasis – committed to banning down feathers in their collections following PETA’s exposé of the cruel down industry. Additionally, Harvey Nichols received the Biggest Fashion Blunder for having failed yet again this year to reinstate its popular fur-free policy.

For more information on each category and to see all the winners, please visit