Students Urge Meat-Eaters to ‘Taste the Future’

For Immediate Release:

14 November 2019

Contact:

Sascha Camilli +44 (0) 20 7923 6244; [email protected]ta.org.uk

STUDENTS URGE MEAT-EATERS TO ‘TASTE THE FUTURE’

PETA Campus Reps From Nottingham Trent University Give Out Innovative Beyond Meat Burgers for World Vegan Month

Nottingham – To celebrate World Vegan Month, PETA campus representative Emily Main, together with fellow students from Nottingham Trent University, teamed up with groundbreaking vegan food company Beyond Meat for an event titled “Taste the Future”. The students handed out plant-based Beyond Meat burgers at City Campus to encourage passers-by to try an eco- and animal-friendly meal. The students also distributed copies of PETA’s free vegan starter kit to help people make the switch.

 

Photos from the action are available herehere, and here.

Beyond Meat – creator of the Beyond Burger and winner of the UN Champions of the Earth award – is a great meat alternative for the millions of people seeking food choices that are better for animals and the planet. It delivers the taste of meat with 90% fewer greenhouse-gas emissions than a beef burger and the same amount of protein.

Nottingham Trent University offers delicious vegan options across campus, such as burgers, Oumph! sandwiches, vegan street food pop-ups, and Meat-Free Monday menus. The interest in vegan options has never been higher. “Taste the Future” was held during Green Week, the perfect time to highlight the impressive sustainability credentials of Beyond Meat’s burgers.

“Nottingham Trent University is taking a leading role in tackling the climate crisis by ensuring that delicious plant-based options are available to be enjoyed by meat-eaters, vegetarians, and vegans alike,” says Dr Carys Bennett, senior corporate liaison at PETA. “This World Vegan Month and beyond, we encourage everyone to give Beyond Meat and other vegan options a try.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview. The group notes that animal agriculture is a major cause of climate change and the devastation of ecosystems. Eating vegan is the most climate-friendly option and can reduce your food-related greenhouse-gas emissions by 50%. In addition, each person who goes vegan will spare nearly 200 animals a year the pain and stress of confinement and a barbaric death at a bloody abattoir.

PETA is looking for new campus representatives to speak out for animals at universities across the UK – for more information, click here.

To find out more about a vegan lifestyle, visit PETA.org.uk.

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