Students Urge Meat-Eaters to ‘Taste the Future’

For Immediate Release:

15 November 2019

Contact:

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]

STUDENTS URGE MEAT-EATERS TO ‘TASTE THE FUTURE’

PETA Campus Reps From University of Leicester Give Out Innovative Beyond Meat Burgers for World Vegan Month

Leicester – To celebrate World Vegan Month, PETA campus representative Holly Fonquernie, together with Leicester Services Partnership and fellow students from the University of Leicester, teamed up with groundbreaking vegan food company Beyond Meat for an event titled “Taste the Future”. The students handed out plant-based Beyond Meat burgers in SU Square, Percy Gee Building, today to encourage passers-by to try an eco- and animal-friendly meal. The students also distributed copies of PETA’s free vegan starter kit to help people make the switch.

Photos from the action are available here and here.

Beyond Meat – creator of the Beyond Burger and winner of the UN Champions of the Earth award – is a great alternative for the millions of people seeking food choices that are better for animals and the planet. It delivers the taste of meat with 90% fewer greenhouse-gas emissions than a beef burger and the same amount of protein.

The University of Leicester is listed as one of PETA’s Most Vegan-Friendly Universities. The local Indigo vegan café was set up in collaboration with the student vegan society. It offers a selection of tasty hot and cold food, like loaded nachos, freshly baked jacket potatoes, and vegan chilli.

“The University of Leicester is taking a leading role in tackling the climate crisis by ensuring that delicious plant-based options are available to be enjoyed by meat-eaters, vegetarians, and vegans alike,” says Dr Carys Bennett, senior corporate liaison at PETA. “This World Vegan Month and beyond, we encourage everyone to give Beyond Meat and other vegan options a try.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview. The group notes that animal agriculture is a major cause of climate change and the devastation of ecosystems. Eating vegan is the most climate-friendly option and can reduce your food-related greenhouse-gas emissions by 50%. In addition, each person who goes vegan will spare nearly 200 animals a year the pain and stress of confinement and a barbaric death at a bloody abattoir.

PETA is looking for new campus representatives to speak out for animals at universities across the UK – for more information, click here.

To find out more about a vegan lifestyle, visit PETA.org.uk.

#