Tamara Ecclestone Champions The Fight Against Fur In Hot New Ad For PETA

For Immediate Release:
7 September 2008

Sam Glover 020 7357 9229, ext 229; [email protected]

London – Wearing nothing but a strategically placed chequered flag next to the tagline “Going Fur-Free Is the Winning Formula”, Formula One heiress Tamara Ecclestone appears in a brand-new ad for People for the Ethical Treatment of Animals (PETA) Europe. The sexy ad was shot by ace photographer Karl Grant and debuts in the wake of London’s Fashion Week. In an exclusive interview, Tamara – who is also an A-list TV presenter and the owner of her own production company – explains that fur is more about vanity than fashion.
“I enjoy going to fashion shows, and I enjoy seeing what’s new and fantastic”, says Tamara, who was named by Forbes as one of the “Hottest Billionaire Heiresses” and was front and centre at the most exclusive Fashion Week shows as a presenter for GMTV’s LK Today, “but I just don’t understand how fur is necessarily fashionable”.

Tamara is the daughter of Formula One mogul Bernie Ecclestone and Croatian model Slavica Ecclestone. Besides having formed her own TV production company, Tamara also reports for SKY Italia on the luxury lifestyle and party scene behind Formula One racing. She becomes the latest celebrity to shed her clothes for PETA’s iconic naked anti-fur ads.

“I just think it’s terrible to harm living animals all in the name of vanity”, says Tamara in an exclusive online interview with PETA. “I think it’s completely unnecessary, and I think that once you’ve seen the ways in which lots of these animals are killed – and how cruel and grotesque and unnecessary it is – I think that people would automatically choose not to wear fur.”

For every piece of fur, animals in the wild are trapped, drowned or beaten to death. On fur farms, they are gassed to death, have their necks are broken or are anally or vaginally electrocuted. Sometimes animals are even skinned alive.

For more information and to view the ad, please visit PETA.org.uk.