Tamara Ecclestone Turns Heads And Wins Hearts For PETA’S F1 Anti-Foie Gras Campaign

For Immediate Release:
8 July 2010

Alice Barnett +44 (0) 20 7357 9229, ext 229; [email protected]

London – Leading up to the British Grand Prix, Tamara Ecclestone, the daughter of Formula One mogul Bernie Ecclestone, is turning up the heat on foie gras producers by persuading leading F1 participants to pledge never to eat or serve the cruelly produced food. Ecclestone is an ambassador for PETA in the fight to stop the production of foie gras – a process so cruel that it has been banned in Britain. She joins fellow PETA ambassador Sir Roger Moore, who has congratulated Ecclestone on the early successes of her campaign.

Ecclestone has demonstrated a winning formula for convincing people to pledge never to eat or serve foie gras. Many noted F1 competitors are among the celebrated names on Ecclestone’s impressive roster, including Sir Frank Williams, founder of F1 team Williams (Britain’s 16-time F1A Formula One World Championship winners), and drivers Rubens Barrichello of Brazil, Nico Hülkenberg of Germany and Vitantonio Liuzzi of Italy. She has also swayed teams Mercedes GP, Red Bull, Lotus Racing, Torro Rosso and Virgin Racing as well as engine maker Cosworth to ditch the cruel food at all their events. Ecclestone’s winning strategy involves placing personal calls and writing notes that describe how ducks and geese are force-fed to make this ugly “delicacy”.

Ecclestone appeared nude in an that read, “The Naked Truth: Foie Gras Is Torture in a Tin”. The TV presenter and model explains that foie gras is “made from the severely enlarged livers of ducks and geese who have huge quantities of mush crammed down their gullets”.

PETA recently released graphic new footage narrated by Kate Winslet that shows workers at foie gras production facilities as they violently shove metal pipes down birds’ throats – a procedure that birds endure several times a day. Earlier this year, the Brit Awards removed foie gras from its menu after PETA and celebrity supporter Leona Lewis alerted event officials to the cruelty involved in foie gras production. The British Academy of Film and Television Arts has also confirmed that it will not serve foie gras at its events, and His Royal Highness Prince Charles has banned foie gras from Royal menus.

For more information and to view the video, please visit PETA.org.uk.