The Newest Shareholder of Frasers Group Is … PETA US

For Immediate Release:

5 February 2020


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Push to Reinstate House of Fraser’s No-Fur Policy Will Head to the Boardroom

London – Because House of Fraser recently began selling animal fur – reversing its longstanding fur-free policy – PETA US has become a shareholder in Frasers Group, which owns the department-store chain. This allows the animal rights group’s representative to attend the annual general meeting later this year, speak to other shareholders and executives, and call for the retailer to stop profiting from cruelty to animals.

The move is part of a campaign that kicked off in late 2019 with protests outside its Oxford Street store on “Black Friday” and during the pre-Christmas shopping rush. And more than 26,000 people have joined PETA in urging House of Fraser to stop selling fur.

“House of Fraser’s fur ban reversal flies in the face of what today’s kind shoppers want,” says PETA Director Elisa Allen. “As a shareholder, PETA US will be able to push the department store to do what’s right for its own reputation and for animals by reinstating its policy against selling bits and pieces of their fur.”

PETA recently released an exposé of the fur trade in Russia, including a supplier to Saga Furs, whose fur products are being sold at House of Fraser. In the footage, a worker is seen bashing rabbits with a metal pipe and electrocuting chinchillas and breaking their necks. Some animals were still alive and twitching when a worker decapitated them, tossing their heads into baskets full of other heads – all while other rabbits watched. Animals were kept in dirty wire-mesh cages. Minks and sables paced incessantly – a sign of psychological distress – while a fox with nowhere to hide cowered in fear.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit