The UK’s First Vegan Fish and Chip Shop Nabs PETA Award

For Immediate Release:

14 March 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Matter Fastfoods Dishes Up Plant-Based Fish, Kebabs, Wraps, and More

Bristol – For becoming the UK’s very first vegan chippy, Matter Fastfoods has won a prestigious Proggy Award from PETA. The Proggy Awards (“Proggy” is for “progress”) recognise animal-friendly achievements in commerce and culture.

Since its highly anticipated grand opening on 11 March, the shop has been dishing up delicious “tofish” and chips, falafel, mushy peas, curry sauce, Chinese stir-fry, and more – all entirely plant-based. Over time, the business plans to introduce vegan fried “cheeken”, fresh juices, salads, and more.

Photos are available here, here, and here.

“As more and more diners are seeking plant-based meals, Matter Fastfoods’ hearty ‘tofish’ and chips has arrived right on time”, says PETA Director Elisa Allen. “PETA hopes this vegan chippy will be the first of many across the UK.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that choosing a vegan takeaway spares animals immense suffering, such as the pain fish endure when impaled, netted, and gutted. Vegans are also less prone to develop cancer and diabetes than meat-eaters are and have a lower carbon footprint. These are just some of the reasons why millions of people around the world are going vegan and why the number of requests for PETA’s free vegan starter kit increases every year.

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