Valentino Bans Angora After Dialogue With PETA

Valentino Bans Angora After Dialogue With PETA

Milan – After being contacted by PETA, luxury fashion house Valentino has confirmed that it won’t use angora in the future, starting with its 2022 autumn/winter collection. The brand also recently announced a fur-free policy starting in 2022 – and has previously committed to banning alpaca.

“The future of fashion lies in materials that no animal had to suffer or die for,” says PETA Director of Corporate Projects Yvonne Taylor. “We applaud Valentino’s decision to continue its path towards cruelty-free fashion by eliminating alpaca, fur, and now angora from its collections and encourage other brands to follow its lead.”

As revealed by a PETA exposé, most rabbits used for angora are kept in cramped, filthy cages surrounded by their own waste. They’re routinely stretched across boards before their fur is torn out while they helplessly scream in pain. Others are tied up before their fur is cut or shorn, and their delicate skin is cut open by the sharp tools as the rabbits struggle desperately to escape. They typically endure this agony every three months.

PETA, whose motto reads, in part, that “animals are not ours to wear” points out that 90% of angora comes from China, where there are no penalties for the abuse of animals on farms and no standards to regulate their treatment.

Valentino joins hundreds of other top brands – including Burberry, Chloé, Gucci, Calvin Klein, Hugo Boss and Tommy Hilfiger – that have taken a stand against fur and angora.

PETA opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]