Vegan Ads in ‘Poultry Capital of Wales’ Torn Down

Vegan Ads in ‘Poultry Capital of Wales’ Torn Down

Rise in Chicken Farm Applications Prompted PETA Ads Urging Residents of Powys to Take Personal Responsibility Against Abusive Industry

Powys – As Powys County Council came under fire from local residents for rubber-stamping intensive chicken farm planning applications, PETA placed a number of billboards in the area – known as the “poultry capital of Wales” – pointing out that no one wants to live next to these wretched operations and that the only sure-fire way to get rid of them is to go vegan.

But within 48 hours of the campaigns launch, at least half of the ads were torn down – perhaps by individuals uncomfortable with their message. Refusing to be silenced, PETA is in talks with billboard suppliers about re-launching the campaign.

One of the remaining ads, on Berriew Street, Welshpool. Credit: Pix by Vix

“The last thing Powys – or anywhere else – needs is more factory farms,” says PETA Senior Campaigns Manager Kate Werner. “Local councils must reject applications for chicken prisons, which condemn animals to a lifetime of misery. And people who object to living next to these monstrous facilities must assume personal responsibility by leaving chicken flesh and eggs off their plates – because inhumane businesses collapse when consumers no longer support them.”

There are an estimated 10 million chickens on just 200 farms in Powys. More than 130 applications for industrial-scale chicken farms have been made to Powys County Council in the last five years, and almost all of them have been approved.

On industrial-scale farms, birds are crammed into sheds by the tens of thousands and denied the chance to do anything that comes naturally to them. In addition to the cruelty to animals these facilities cause on a massive scale, ammonia from the chickens’ waste also has a negative impact on air quality, water sources, and wildlife.

Every person who goes vegan spares the lives of nearly 200 animals per year, and vegans are less prone to suffering from heart disease, cancer, and obesity than meat-eaters are.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview. A high-res image of the photo above is available here. For more information, please visit


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]