Vegan Vogue: Maddie Bruce Hits High Street in Search of Cruelty-Free Fashion

For Immediate Release:

12 June 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


YouTube Sensation Hunts Down Stylish Vegan Clothing and Accessories in New PETA Fashion Haul Video

London – What do a Zara studded faux-leather jacket, a pair of metallic trainers from Mango, and a pinafore dress from Topshop have in common? They’re all prime vegan fashion picks for YouTuber Maddie Bruce, who stars in an exclusive new PETA video in which she shows off her stylish haul of animal-friendly fashion. As a life-long animal lover, she points out that since retailers are offering on-trend, luxurious fashions made without leather, wool, fur, or other materials that cause animal suffering, finding vegan pieces on the high street and from leading designers is easier than ever.

“So you’ve probably heard about vegan eating, but I’m here to talk to you about vegan fashion,” Bruce begins. “The thing about vegan fashion is that anyone can shop it and there are so many amazing alternatives out there on the high street,” she says, before showing off a few of her cruelty-free favourites.

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that vegan fashion spares millions of animals a year immense suffering. Cows whose skins are turned into leather often endure dehorning and castration, without painkillers. They’re loaded onto crowded lorries and transported through all weather extremes to abattoirs, where they’re strung up and killed. A recent video exposé of goose farms in China – the source of 80 per cent of the world’s down – revealed that workers pin geese down and rip their feathers out as the birds struggle and scream. And workers in shearing sheds have been caught punching, beating, kicking, and even killing gentle sheep.

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