VFC Nabs PETA Vegan Food Award for Fried ‘Chicken’

VFC Nabs PETA Vegan Food Award for Fried ‘Chicken’

York – As more than 1 million households in the UK are now vegan or vegetarian, PETA is recognising the latest and tastiest offerings that are making it easier than ever to make the switch with its ninth annual Vegan Food Awards.

Nabbing the award for Best Vegan Chicken is York-based start-up VFC, co-founded by local chef Adam Lyons and Veganuary’s Matthew Glover, for its crispy vegan fried offerings – an award that went to KFC last year.

“VFC was hatched in Adam Lyon’s restaurant Source only a year ago, so we could not be happier to have already won Best Vegan Chicken in PETA’s hotly contested Food Awards,” says Glover. “Our mission is to spare the lives of birds by making great-tasting food that doesn’t cost a wing and a leg, and this award shows us that we are on the right track. We know that KFC won this same award last year, but you can let the Colonel know that we can take it from here.”

McDonald’s won Best Vegan Burger for its protein-packed McPlant, and Burger King took home the Launch of the Year award for its crispy Vegan Royale. Both are sure to introduce new audiences to vegan food. Other winners include Alexis Gauthier’s vegan restaurant 123V, which nabbed Best Vegan Sushi, and Subway, which took the prize for Best Vegan Cookie. The full list of winners can be found here.

“Vegan picks are so popular they’re landing on the menus of the biggest chains and flying off the shelves of every supermarket,” says PETA Director of Vegan Corporate Projects Dawn Carr. “VFC is making it easier than ever for York locals and people nationwide to go vegan by offering satisfying savoury plant-based fried ‘chick*n’.”

Each person who goes vegan spares nearly 200 animals every year daily suffering and a terrifying death. Eating vegan also slashes greenhouse-gas emissions and lowers a person’s risk of developing heart disease and cancer.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. High-resolution images of the winners are available here. For more information, please visit PETA.org.uk or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]