Victory! parkrun Sprints From ‘Happy Egg’ Sponsorship

Victory! parkrun Sprints From ‘Happy Egg’ Sponsorship

London – Following pressure from concerned consumers, a focused campaign by the Vegan Runners group, and e-mails from over 13,000 PETA supporters, parkrun has ended its sponsorship deal with the Happy Egg Co. The move also comes after a PETA exposé revealed that suppliers to the Happy Egg Co – one of the largest “free-range” egg producers in the UK – subjected hens to painful mutilations and severely crowded conditions.

The investigation found hens crammed tightly inside dark sheds. Many could not engage in natural behaviour, such as stretching their necks to forage and properly roosting and resting, and some had open wounds. PETA also documented that the corpses of dead birds were left to rot among the living – a far cry from the idyllic images used in the Happy Egg Co’s marketing.

“We’ll all run a bit easier knowing that cruelty to animals is no longer funding our Saturday morning parkrun,” says PETA Director of Corporate Projects Dawn Carr. “Hens suffer on egg farms, which is why so many people are turning to truly happy vegan eggs, which are cholesterol-free, nutritious, and perfect for any athlete.”

PETA notes that vegans are less likely to suffer from heart disease, strokes, diabetes, cancer, and obesity. And because farms – including those labelled “free-range” – pack animals tightly into dirty sheds, egg production poses a pandemic risk. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]