Video: Londoners Drink Dogs’ Milk?! See Reactions

For Immediate Release:

22 November 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Prank Points Out That Drinking the Milk of Another Species Is Nasty

London – A focus group for “Barker’s Farmhouse Milk” starts off on a positive note, with praise for the creamy white beverage – but once the taste-testers are told they’re drinking “dogs’ milk”, the atmosphere curdles, and one woman cries out in dismay, “Would you ever drink that madness?”

The new prank video (available here) comes courtesy of PETA and asks, “Dogs’ milk, cats’ milk, rats’ milk, cows’ milk – what’s the difference?”

“Humans are the only species on the planet that drinks another animal’s milk, and cows’ milk is no more natural for us than dogs’ milk”, says PETA Director Elisa Allen. “When it comes to drinking milk past breastfeeding age, plant-based is best.”

PETA teamed up with top London creative agency Don’t Panic for the new campaign, which used soya milk in its production. Plant-based milks made from soya, coconut, almonds, oats, hemp, and more contain none of the artery-clogging animal fat and cholesterol of cows’ milk, which also often contains traces of pus and bacteria from cows’ infected udders. In addition plant-based milks spare cows a lifetime of being forcibly impregnated until their bodies give out and they’re slaughtered for cheap meat.

Video Credits:

Agency: Don’t Panic London
Client: PETA UK
Project Lead: Ellie Moore
Creative Lead: Tom Loader & George McCallum
Director/Producer: Errol Ettienne
Design: Paul Howard & Chris Seaborn
Editor: David Graham
Grade: David Graham
Camera: Jake Martin, Elliot Felton & Oliver Morton

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