Will Arla’s Melton Mowbray Creamery Go Vegan Following PETA Plea?

Will Arla’s Melton Mowbray Creamery Go Vegan Following PETA Plea?

Leicester – Following reports that Arla Foods is considering selling off its Melton Mowbray creamery, PETA sent a letter to the dairy industry giant calling on it to churn out cow- and environment-friendly vegan products instead of those which harm living, feeling beings. The letter cites the booming demand for quality vegan cheese and explains why this change would be better for cows and the planet as well as potentially rescue the facility from closure, thereby protecting the livelihoods of Arla’s staff.

“Cows are gentle, intelligent animals who, when given the chance, nurture their young and form lifelong friendships with one another – pleasures denied them on dairy farms,” writes PETA Vice President of Corporate Projects Dawn Carr. “Together, we can cheese the opportunity to turn your Melton Mowbray creamery into a vegan cheese powerhouse for generations to come.”

Cows used for dairy are artificially inseminated against their will – they are raped. Workers insert an arm into the cow’s rectum and a metal rod into her vagina to deliver semen. After giving birth, the mother’s beloved calves are taken away so that the milk meant to nourish them can be used for cheese and other animal-derived foods. She will be sent to slaughter once her body is worn out by repeated pregnancies.

In addition to saving nearly 200 animals every year, each person who goes vegan helps fight the climate catastrophe: researchers at the University of Oxford found that eating vegan lowers an individual’s food-related carbon footprint by up to 73%, making it the single biggest way to reduce one’s negative impact on the planet.

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” and which opposes speciesism, a human-supremacist worldview – offers a guide to vegan cheese and a free vegan starter kit. For more information, please visit PETA.org.uk or follow the group on Facebook, TikTok, X (formerly Twitter), or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]