Will Bournemouth Be Home to Britain’s First All-Vegan Butcher?

For Immediate Release:

14 January 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Suggests Animal-Friendly and Profitable Upgrade for Mason’s Butchers

Bournemouth – Following the recent news that Bournemouth’s Mason’s Butchers is experiencing a decline in custom – which it blames, in part, on the increased interest in vegan food – PETA rushed the shop’s owner, Pat Jenkins, a letter proposing a plan to save the family business: become Britain’s first all-vegan butcher’s.

In the letter, PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that becoming Britain’s first vegan butcher’s would engage a new legion of loyal customers and capitalise on one of the world’s fastest-growing consumer markets. Successful businesses are adapting to the times, and UK supermarkets and high-street retailers are falling over themselves to keep up with the demand for vegan fare.

“There is a huge, exciting variety of vegan meats available, from tofu hot dogs to “bleeding” burgers, steaks, faux gras, sausages, and even fakin’ bacon,” says PETA Director of Vegan Corporate Projects Dawn Carr. “Rebranding as Mason’s Vegan Butchers and switching to plant-based meats could see the business thrive for the next 60 years and beyond.”

Each person who eats vegan spares nearly 200 animals every year a terrifying, bloody death in today’s meat, egg, and dairy industries. Plant-based meals are also greener, as the United Nations has said that a global switch to vegan eating is necessary to offset the worst effects of climate change. In addition, vegans are less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer than meat-eaters are.

PETA’s letter to Jenkins is available here. For more information, please visit PETA.org.uk.