Will Playmobil Launch ‘My First Abattoir’?

For Immediate Release:

8 May 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Calls On Toy Brand to Show the Truth of How Animals Are Killed for Food

London – In April, PETA asked toy producer Playmobil to remove the misleadingly happy-looking animal figures from its “Large Farm” toy set, as they misrepresent the reality of life for farmed animals, who endure suffering and violence. And today, having received no word from the brand regarding its decision on this matter, the group has proposed that it release a “My First Abattoir” set, which would show children the way cows are actually treated in the dairy industry.

Because cows used for dairy are sent to slaughter once they no longer produce enough milk to be profitable to farmers, PETA’s proposed “My First Abattoir” toy includes two cow figures who have been hung upside down and their throats slit. And because male calves are considered useless to the dairy industry, the set depicts a calf who has been dumped in a wheelbarrow for disposal.

“If Playmobil is going to offer toys representing businesses that exploit animals for food, it should at the very least not misrepresent the conditions in which they live and die,” says PETA Director Elisa Allen. “PETA is calling on the company to stop lying to children about the horror and cruelty behind every glass of cows’ milk and every beef burger.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. The group notes that each year, the food industry is responsible for the daily suffering and terrifying deaths of billions of animals – who experience joy, pain, fear, love, and grief and value their lives, just as humans do. In today’s meat, egg, and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are slit while they’re still conscious, and piglets may be castrated and their tails cut off without painkillers.

PETA’s free vegan starter kit is available here. For more information, please visit PETA.org.uk.