Will the Mayor of Hammersmith Ditch Fur-Trimmed Ceremonial Robes?

For Immediate Release:

13 May 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Encourages Councillor Daryl Brown to Go With Faux 

Hammersmith, London – PETA has sent a letter to the Mayor of the London Borough of Hammersmith and Fulham, Councillor Daryl Brown, asking that she replace her rabbit-fur ceremonial robes with ones lined with faux fur. The action comes after PETA staff member Theodora Iona respectfully voiced her disappointment in seeing the Mayor wear real fur whilst being sworn in during her British citizenship ceremony last month.

“The presence of animal fur in the British citizenship ceremony marred an otherwise joyous occasion. It flies in the face of British values, as the vast majority of people in the UK are opposed to the fur industry, in which animals are bludgeoned, drowned, and sometimes skinned alive. That’s why fur farming was rightly banned in the UK nearly two decades ago,” says Iona.

“Every bit of fur trim represents the acute daily suffering and violent death of a sensitive living being who didn’t want to die,” says PETA Director Elisa Allen. “PETA is calling on the Mayor to set an example as a public figure by turning her back on robes lined with real fur.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. A PETA eyewitness exposé narrated by Gillian Anderson reveals that rabbits raised for fur languish inside filthy, cramped cages, denied everything that’s natural and important to them, before they’re bludgeoned, electrocuted, drowned, strangled, or killed in other cruel and painful ways. A reported 95% of Britons refuse to wear real fur.

Numerous public servants – including Baroness Parminter, Lord Alli, Councillors Rachel Lyons and Roz Willis, and the Mayor of Hythe, Paul Peacock – are fur-free.

PETA’s letter to Brown is available upon request. For more information, please visit PETA.org.uk.