World Vegan Day: Big Balloons Send Meat-Free Message Sky-High

For Immediate Release:

1 November 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA’s Massive Inflatable Letters Spell Out ‘Vegan’

London –  Today, in honour of World Vegan Day, PETA supporters gathered near London’s iconic Tower Bridge holding enormous green balloons spelling out the word “Vegan” high in the air. The eye-catching protest aims to make vegan eating take flight in London and beyond.

Photos are available here and here.

“The cruel meat, egg, and dairy industries are full of hot air,” says PETA Director Elisa Allen. “Going vegan can help animals, our health, and the environment, which is why PETA is calling on everyone to try plant-based meals this World Vegan Day.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that in addition to damaging the environment and human health, eating animal-derived foods causes suffering on a massive scale. In today’s meat, egg, and dairy industries, chickens’ and turkeys’ throats are cut while they’re still conscious, piglets’ tails are cut off without painkillers, and calves are torn away from their mothers within hours of birth.

PETA’s free vegan starter kit is available here, where people can also sign a 30-day vegan pledge throughout November and receive advice on switching to healthy and humane vegan meals.

For more information, please visit