Why Was This Compassionate Shareholder Barred From Prada’s Annual Meeting?

Posted by 7 months ago | Permalink | Comments (15)

In Milan last week, Prada refused to allow a dissenting voice to be heard at its annual meeting. PETA US purchased a single share in Prada last month, specifically in order to try and influence company policy from the inside. But the fashion house refused to allow PETA UK’s representative, who was acting as a proxy, into the meeting today, or to listen to demands that the fashion house stop selling items made from dead ostriches’ skins.

Outside Prada's shareholders meeting in Milan

Outside Prada’s shareholders meeting in Milan

Earlier this year, a shocking exposé revealed that young ostriches are marched into slaughterhouses, electrically shocked and have their throats slit so that their skins can be used to produce pockmarked bags that fashion houses such as Prada and Hermès sell for thousands of pounds.

Sometimes, working from the inside can be an effective way to bring about change for animals. So PETA decided to attend the meeting to remind Prada board members that such appalling cruelty isn’t just bad for animals – it’s also bad for business. Once they know how these products are really made, most people want nothing to do with them.

Outside the meeting, a different kind of protest was underway. Italian singer Daniela Martani posed wearing a dress designed to look like a dead ostrich, as a reminder of the beautiful, sensitive birds who are being butchered for fashion.

Prada Protest 2

A week later in Paris, a PETA US representative did enter Hermès’ annual meeting in order to ask:

“Behind every ostrich-, crocodile-, or alligator-skin Birkin bag is a short, miserable life of deprivation capped off by a violent death. Knowing of the suffering that animals endure for these bags, when will Hermès stop using exotic animal skins?“

Hermes Shareholders Demo Paris 2

Please join us in urging Prada and Hermès to scrap exotic skins. Send their CEOs a message here.


  • Jasmine Perry commented on May 24, 2016 at 5:44 pm

    Be KIND and MERCIFUL to ALL animals, birds, fish and insects.

  • Karen commented on May 24, 2016 at 10:27 pm

    What can a human say to these atrocities? I have no words for this HORROR.

  • Marilyn commented on May 25, 2016 at 9:54 am

    It’s disgusting that any animal should be killed for fashion!! Shame on you Prada!

  • Lilia commented on May 27, 2016 at 2:54 am

    Prada, please help making this world a better, kinder, more compassionate world. Please consider making fabric handbags, which are beautiful, and they are cruelty free. Let us reach a cruelty free world, please, please, please.

  • Pat Aldo commented on May 30, 2016 at 4:37 pm

    That is what PRADA stands for to thousands of defenseless animals
    Horrific company

  • shadowflare commented on June 1, 2016 at 2:59 am

    prada doesn’t surprise me. it is big business, and to them, animals, money, buyers, workers and even the earth itself are all just pawns in it’s bloody game of chess. whoever owns prada should be forced the same death as them. (I don’t care if anyone says that’s extreme.)

  • Ev commented on June 2, 2016 at 3:30 pm

    Prada and other major name brands are NOT brands of class, but BRANDS of CRUELTY and VIOLENCE! PLEASE STOP supporting these brands of cruelty now!

  • christine warman commented on June 4, 2016 at 11:30 am

    All these so called fashion people care for nothing except money,they will stand and watch any animal tortured as long as the money goes in their dirty pockets.
    Who wants to see thick brain dead dolly birds parading around in tortured animal skins,do they think they look nice? all they look like are overstuffed animals with a head on the top.

  • marcia harrison commented on June 4, 2016 at 2:44 pm

    ln this day and age, its unneccesary to use animals for fashion, Alternatives are out there, they are very good and also demand very high prices in many fashion houses. Hermes and Prada and all the rest of you.. USE THEM, ….you will still make the millions you want and possibly even more. Your cruelty is repulsive and disgusting, h a ve some integrity and change….NOW, TODAY!

  • steve commented on June 4, 2016 at 3:32 pm

    money for torture ,just because they can speak. hard to believe

  • Jenny Madath commented on June 4, 2016 at 6:31 pm

    To Prada / Hermes. please give yourselves a challenge this year that You and We can be proud of.
    With today’s technology it would be possible to create
    and design an Ostrich look heavier fabric with the raised bubble that looks like the real thing, the world
    Would admire you for creating something really special
    and it would be much more cost effective and could
    Even be used in clothing. Please Please take up the
    challenge. I do hope you read this.

    the real thing

  • Beverley Clowes commented on June 6, 2016 at 3:08 pm

    Prada, you could do something truly wonderful in this world. Stop endorsing the slaughtering of animals solely for their skins. Thank you.

  • Karen commented on June 8, 2016 at 2:09 pm

    People look at other people carrying “expensive” leather bags or wearing leather shoes or wearing “expensive” designer fur as richer people and as better somehow.

    Such beautiful items on show hiding the truth of animal lives that were snuffed, the agony of their lives, the blood and guts right behind “the trade”. Why are these items beautiful and expensive? Because they come from living animals. Anything ALIVE is always worth something in that cruel black market. Hey, fashion trendy people who can afford Prada or Hermes… Stand in line to buy some Torture, Cruelty, Pain, Blood, Guts and Extreme Suffering. You can exchange that paper you have in your hands for this great planetary-wide suffering on a mass scale COME ON AND JOIN US in this FEAST OF HORROR.

  • christine walker commented on June 9, 2016 at 9:15 am

    to cause so much pain to any sentient being in the name of fashion is immoral. You should be ashamed.

  • Simone commented on September 7, 2016 at 4:21 am

    You are all amazing. Thank you for educating us all. Please lets try and get fur farming banned internationally!!! Because these people with more money than sense, will not refrain from buying into this real life horror.

    I want to do more & I’m sharing my journey with family & friend’s.

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