WATCH: Shoppers Get Grisly Surprise When They Try to Buy These Animal-Skin Accessories
Shoppers in a Bangkok shopping centre were in for a surprise when they entered this pop-up shop.
The shop, which was actually part of a clever campaign for PETA Asia from Ogilvy & Mather Advertising Bangkok, duped consumers looking for leather and exotic-skin goods by presenting normal-looking products, but when potential buyers examined the items, they were confronted with the grisly truth:
After the shop’s bags were opened, consumers were confronted with a snake’s or a crocodile’s still-beating “heart” or an alligator’s “intestines” that contracted and expanded. Shoppers who tried on shoes or gloves soon realised that they’d been smeared with fake blood. (It washes off, of course!)
The campaign highlighted the fact that before animal skins reach shop shelves, animals endure misery, pain and fear and that many are skinned alive.
Every year, more than 1 billion animals are slaughtered in the global leather industry. And the exotic-skins industry claims the lives of millions of snakes, alligators, seals, zebras and other animals.
How would you react if confronted with the truth about the suffering behind every bag, belt, jacket or pair of gloves made from leather or exotic skins?
Help animals every time you shop by choosing compassionate, animal-free fashion.