Vegan Underground – Giant Animals Take Over the Tube!

Posted by 3 years ago | Permalink | Comments (19)

London commuters are being given some food for thought, courtesy of a ridiculously cute PETA ad appearing in 25 different underground stations!

You Can Live Without Those Ribs - I Can't! Try Vegan

To mark the launch of the first in a series of new pro-vegan ads to be rolled out across the London underground network – a dozen giant “farm animals” descended on King’s Cross station this morning, with the message “Love me, don’t eat me!”

SAM_1351SAM_1279 dog


The ad campaign aims to challenge people to think critically about their meat consumption from the perspective of the animals who are killed for food and encouraging everyone to try vegan.

It comes at a moment when plant-based diets have never been so hot – a trend that looks set to keep on growing. Sales of meat-free foods in the UK have risen by more than 20 per cent in the last five years and topped £625 million in 2013. Everyone, from former US President Bill Clinton, renowned environmentalist Al Gore and Twitter co-founder Biz Stone to actors such as Russell Brand and Anne Hathaway, is singing the praises of animal-free eating.

It’s not hard to understand why, when you consider the powerful arguments for quitting meat. It helps the environment. It helps your health. And most importantly, it helps the billions of animals who suffer on filthy factory farms all over the world.

Try vegan yourself today, by taking our 30-Day Vegan Challenge:


  • Dil siri commented on February 4, 2014 at 12:47 pm

    Way to go guys …great way to send msg .
    And , thank you . X

  • Jennifer commented on February 5, 2014 at 6:39 pm

    Great to see this in London, where millions on the tube each morning decide what they feel like for breakfast/food that day. Good to get them thinking about their choices.

  • Paul Running commented on February 7, 2014 at 4:07 pm


    • imogene martyn commented on June 27, 2014 at 12:01 am

      try?. I feel sorry for any one who has to

      • Phil commented on August 17, 2015 at 11:31 am

        Why would you feel sorry for someone who tries to change him/herself? It is a first good step which can be really damn hard for many people.

  • BROWN-JONES commented on February 7, 2014 at 4:46 pm


  • margaret commented on February 7, 2014 at 7:14 pm

    Thank you. Thank you. Thank you. Lets hope letting people know eating animals is barbaric and will help reduce some of this human made horror for other species.

  • Alessandra Ferrari commented on February 7, 2014 at 9:31 pm


  • wob commented on February 8, 2014 at 7:21 am

    in my experience simply getting people to think about the animals they eat is the hard the hardest bit. Using humour like this is great.
    I’d love to help if you do this again

    • Dan commented on February 10, 2014 at 11:29 am

      Thanks! 🙂

  • Dave Rigby commented on February 8, 2014 at 10:06 am

    Stay active and never give up on the goal

  • Mariette Nel commented on February 9, 2014 at 8:28 pm


  • Anna Gates commented on February 9, 2014 at 9:39 pm

    A vegan diet is not only good for your health and the planet, it’s good for your soul.

  • Sarah commented on February 11, 2014 at 11:42 am

    That is great, well done on the effort. The advert is really good.

  • miss s burrows commented on February 11, 2014 at 1:21 pm

    the most brilliant ad I’ve ever seen, it would be lovely if humans could respect animals after all they give us so much…love,comfort,pleasure not to mention food,clothing,ect.It’s about time animals were treated with respect,commpassion,understanding.

  • Barbara Misquita commented on February 11, 2014 at 2:03 pm

    I would love to go vegan but my head rules my heart and i love meat. i am eating less though, more pasta and salad. This helps me feel a little better.

  • lisa VITALI commented on February 11, 2014 at 2:40 pm

    Good Idea! Nice advertisement!

  • Beth williams commented on February 12, 2014 at 2:06 pm

    Keep up the good work!

  • Eugene Nyunt commented on March 9, 2014 at 7:42 pm

    I saw this at London’s Liverpool Street underground station today. It’s up there with “Bacon had a Mum” T-shirts. Absolutely spot on !

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