Advice for the UK’s ‘Fat Capital’: Go Meat-Free and Become ‘Fit Capital’

For Immediate Release:

28 September 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Asks Wirral Mayor to Lead by Example With Plant-Based Meals for World Vegetarian Month

Wirral, Merseyside – A recent report names Wirral as England’s “fat capital”, but PETA has a solution: meat-free meals. In a letter (sent to Wirral Mayor Pat Hackett this morning, PETA points to the overwhelming scientific evidence that vegans and vegetarians are less likely to suffer from obesity than meat-eaters and asks the Mayor to set an example for his constituents by going meat-free during October – which is World Vegetarian Month.

“Swapping cholesterol-clogging meat pies for heart-healthy veggies is a great way to go from fat to fit, and World Vegetarian Month is the perfect time to start”, says PETA Director Elisa Allen. “PETA is eager to help Mayor Hackett lead Wirral in a healthy new direction with delicious plant-based meals.”

In addition to being fitter and trimmer, on average, than their meat-eating counterparts, vegans and vegetarians are less prone to developing cancer, heart disease, and diabetes. They also have a lower carbon footprint and, of course, spare many animals daily suffering and a terrifying death in today’s industrialised meat, egg, and dairy industries. These are just some of the reasons why millions of Brits – including 20 per cent of 16- to 24-year-olds, according to the research group Mintel – are embracing meat-free meals.

For more information or to order a free vegan starter kit, please visit