Controversial Anti-Dairy Billboard Replaced With New Pro-Vegan Message

For Immediate Release:

19 December 2014

Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

PETA Ad Asks, ‘If You Wouldn’t Eat Your Dog, Why Eat a Turkey?’

Nottingham – After being asked to remove its most recent “Ditch Dairy” billboard for being “too sexual”, PETA replaced the ad with another thought-provoking poster on the Notts County Football Club site. The new billboard shows a dog collar on a plate with the remains of a roast dinner and reads, “If You Wouldn’t Eat Your Dog, Why Eat a Turkey?” The group hopes to encourage Nottingham residents to extend the season of peace and goodwill to animals by leaving them off the menu.

“Britons love animals, and if they thought about how turkeys feel pain and fear just as dogs and cats do, they’d trade in their drumsticks for a veggie roast in a heartbeat”, says PETA Director Mimi Bekhechi. “Families can make this a merry Christmas for all by serving humane, delicious vegan meals.”

Like dogs, turkeys are sensitive, intelligent individuals who are often playful and affectionate when they develop a relationship with a person. Before they end up on the table, fully conscious turkeys are slammed upside down into shackles and dragged through electrified stun baths. Some birds are still conscious when their throats are slit and they’re immersed in scalding-hot water to remove their feathers. More than 15 million turkeys are killed in the UK every year – more than 10 million for Christmas dinners alone. 

For more information as well as recipes for delicious plant-based holiday meals, such as hearty casseroles, savoury pot pies and scrumptious nut roasts, please visit