Photos: ‘Scratch Wool Off Your Shopping List’, Activists Tell Shoppers In Edinburgh

For Immediate Release:

17 December 2014


Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

PETA Members Reveal the True Cost of Wool Production in Eye-Catching Christmas Demonstration: Sheep Beaten, Stamped On

Edinburgh – A trio of PETA supporters greeted shoppers on Princes Street on Wednesday bearing festive signs and a sheared and “bloody” “lamb”. Their goal? To remind caring people to cross wool off their shopping lists and spare sheep immense suffering in shearing sheds and abattoirs. Photos of the event are available on here, here and here.

“Most shoppers would be horrified to know that a wool jumper can mean that gentle sheep were punched in the face, slammed into the floor, stamped on or even killed by impatient shearers”, says PETA Director Mimi Bekhechi. “PETA is encouraging shoppers to drop wool and stay warm over the winter with cruelty-free plant-based and synthetic fabrics.”

A recent international exposé of the wool industry in the US and Australia by PETA US, whose motto reads, in part, that “animals are not ours to wear”, revealed that workers violently punched scared sheep in the face, stamped and stood on the animals’ heads and necks and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse, including one whose neck was twisted until the animal died.

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