Digital Campaigns Officer

 

Position Objective:

To implement and support digital campaign advocacy programmes for PETA and other PETA entities, including e-mail marketing programmes and online petitions

Term of Employment:

Full-time

Location:

Hybrid in London or remote (with monthly attendance to the London office)

Reports To:

Digital Campaigns Manager

Salary:

£30,000 – £32,000

Primary Responsibilities and Duties:

    • Support the advocacy e-mail programme by writing, building, and/or sending e-mail marketing broadcasts on behalf of PETA and other PETA entities to increase engagement with or awareness of campaigns
    • Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
    • Build and publish action alerts or petitions on PETA’s and other PETA entities’ websites
    • Analyse and test the success of e-mail engagement
    • Track and analyse the success of action alerts
    • Launch and analyse the performance of Facebook ads
    • Problem solve technical problems related to action alerts and emails
    • Assist the digital campaigns manager with e-mail list management, data hygiene, and growth
    • Write blogs to raise awareness of PETA’s campaigns and animal rights issues
    • Perform any other duties assigned by the supervisor

Qualifications:

  • Experience in e-mail marketing and marketing automation
  • Knowledge of Google Analytics 4 preferred
  • Knowledge of Facebook ads preferred
  • Knowledge of HTML an advantage but not essential
  • Intermediate knowledge of photo editing using Photoshop or Canva
  • Experience with e-campaigning tools such as Engaging Networks preferred
  • Knowledge of the latest digital marketing trends
  • Excellent analytical skills
  • Excellent attention to detail
  • Demonstrated excellent written and verbal communication skills
  • Ability to work well under pressure and meet tight deadlines
  • Demonstrated ability to work independently and as part of a team
  • Strong work ethic with a focus on efficiency, patience, a positive attitude, and innovative ideas
  • French and/or Dutch language skills are a strong advantage but not a requirement
  • Knowledge of animal rights issues and PETA campaigns
  • Adherence to a vegan lifestyle is strongly preferred
  • Ability to advocate the organisation’s positions on issues to the public in a professional manner
  • Commitment to the objectives of the organisation
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