Angora Day of Action

UPDATE: We did it! After thousands of you took action, Benetton released a statement last night saying it will ban angora. Thank you to everyone who helped make this happen.

Benetton Angora Demo 1_mini

Your emails, phonecalls, social media messages really made a difference. Benetton heard the message loud and clear, and decided to do the right thing for animals as a result.

All its main competitors were already refusing to sell the cruelly made product, including French Connection, Boohoo, Zara, ASOS and many more.

Why? Scroll down to watch the video that started it all: PETA Asia’s shocking investigation, which shows exactly what happens to rabbits on angora farms. There is no humane way to produce angora.

On Thursday, 4 June, we ramped up our efforts and let Benetton know that we wouldn’t give up until it gave up angora.


If you’d like to thank Benetton for listening to consumers and finally doing the right thing, leave the company a polite message on Twitter or on its Facebook page.

Our actions have already had a massive impact – they’re changing the face of the fashion industry and making “angora” a dirty word. Benetton couldn’t keep on ignoring the voices of its customers forever – especially when kind people acted together to make the world a better place for animals.

Finally, here’s a reminder of why we need to keep speaking out. We’re doing it for them: