20 New PETA Bus Ads Urge Glasgow Shoppers to Ditch Wool
With winter well underway in Glasgow, PETA is placing anti-wool ads on the sides of 20 buses in the city centre.
The ads show a woman with a turtleneck covering her face alongside the words “Don’t Let Them Pull the Wool Over Your Eyes: Wool Is Just as Cruel as Fur. Go Wool-Free This Winter”.
The campaign comes in the wake of a damning PETA Asia eyewitness investigation into the Scottish wool industry, which documented that farmers struck terrified sheep in the face and that shearers slammed their heads into wooden floors, stamped and stood on their necks, and threw them off shearing trailers.
The video footage highlights just some of the cruelty observed on 24 sheep farms toured by workers with a shearing contractor in 2018, prompting the Scottish SPCA to open an investigation.
Other exposés by PETA affiliates of farms across England, Australia, the US, and South America have revealed that sheep are mutilated, tormented, and sometimes skinned alive – even for “responsibly sourced” wool on self-proclaimed “sustainable” farms.
Once sheep are no longer considered useful for wool production, they’re packed onto crowded lorries and taken to abattoirs, where their throats are slit.
What You Can Do
There are many animal- and Earth-friendly vegan alternatives to wool available today – from hemp and coconut fibres treated with enzymes extracted from the oyster mushroom to organic cotton, bamboo, and even banana bark.