Fat Face Wins Award for Ditching Down
Iconic lifestyle brand Fat Face has won a prestigious Proggy Award from PETA for making the compassionate decision to remove down and all other feathers from its collections.
The Proggy Awards recognise animal-friendly achievements in commerce and culture.
After learning from PETA that sensitive birds are often live-plucked for their feathers, Fat Face switched to using PrimaLoft® – an innovative, sustainable material that’s light, warm, and cruelty-free – in its collections. In a bold stand for animals, the brand announced the move with eye-catching window displays in every single one of its 226 stores around the world and put special “No More Duck Down” swing tags on its winter coats and jackets.
Fat Face is celebrating its down-free range with an international ad campaign proclaiming, “No More Down, for Ducks’ Sake“.
Birds used in the down industry are often pinned to the ground by workers, who violently yank fistfuls of feathers from their delicate skin. Sometimes, they’re left with gaping wounds – which workers then sew closed without administering any pain relief. Down is also linked to the cruel foie gras industry, as many producers of the vile pâté boost their profits by also selling the feathers of the birds on their farms.