PETA Celebrates Fur-Free ‘Vogue Scandinavia’

Posted by on June 30, 2021 | Permalink

Ahead of Vogue Scandinavia’s much-anticipated launch in August, PETA has sent editor-in-chief Martina Bonnier vegan chocolates to celebrate the confirmation that the magazine – Vogue’s 28th edition – will not feature fur in any of its editorials.

Fur-Free Fashion Is the Way Forward

Today, no cutting-edge designer would dream of using the fur of a mink or fox who was killed and skinned, and Vogue Scandinavia’s fur-free policy reflects a powerful shift in the fashion industry.

We’re happy to see that the magazine’s policy is in line with the rest of the Scandinavian fashion world. Designers such as Ann-Sofie Back, Skall Studio, HOPE, and many others are fur-free, and the fashion weeks in Helsinki and Oslo refuse to show fur on their runways. Most recently, Stockholm Fashion Week showcased catwalks free of fur and exotic skins in 2020.

We look forward to seeing other fashion magazines – including Vogue’s flagship US edition – follow Vogue Scandinavia’s progressive example!

The Fur Industry Is Killing Our Planet

Vogue Scandinavia has already made headlines for its sustainability efforts, which go hand in hand with a fur-free policy. Fur, which is treated with chemicals such as formaldehyde and chromium to prevent it from rotting, is one of the least sustainable materials in fashion. An independent study found that, compared with other materials, fur has a higher environmental impact on 17 out of 18 factors tested, including its contribution to climate change and toxic emissions.

Fur Is Dead

Exposés of the fur industry in Denmark, Finland, Norway, and Sweden found minks with open wounds crammed into wire cages so small that some resorted to cannibalism because of stress, foxes and minks screaming and throwing themselves against the sides of their wire cages, and the maggot-infested corpses of dead minks left to rot among the living.

Cases of COVID-19 have been found on mink farms in Denmark, Norway, Sweden, and the Netherlands, prompting the latter to bring forward its planned ban on fur farming.

What You Can Do

As the list of magazines, events, countries, and brands ditching fur continues to grow, it’s high time that all fashion events got with the times and stopped supporting the cruel skins trade.

Please join us in urging the British Fashion Council to keep fur off the catwalk, including at London Fashion Week.

Take Action!

© Jo-Anne McArthur/We Animals

Vogue Scandinavia has taken a step in the right direction, but fur farms are still legal in Sweden and Denmark. Urge their governments to ban fur farms now:


Urge Denmark to Ban Fur

©Jo-Anne McArthur / #MakeFurHistory