Great News! Global Brands Group Goes Fur-Free

Posted by on February 18, 2020 | Permalink

Following discussions with PETA US, Hong Kong–based Global Brands Group announced that it had adopted a no-fur policy across all the brands that it owns.

The group confirmed in its annual report that its brand Aquatalia and brands they license – including Frye and Spyder – were taking a stand against the cruelty inherent in producing fur.

What’s Wrong With Fur?

Every year, over 100 million animals are killed for their fur. On fur farms, animals are confined to cramped wire cages, denied the opportunity to do anything that’s natural or important to them, and killed by electrocution, neck-breaking, or drowning.

In addition to being torture for animals, fur farming wreaks havoc on the planet by contributing to climate change, land devastation, pollution, and water contamination.

Animals are also caught in steel-jaw traps in nature and left to languish – sometimes for days – before succumbing to dehydration, starvation, disease, or attacks by predators or being bludgeoned to death by returning trappers.

Fashion Is Moving Forward

It’s clear that fur is headed for the history books, as the majority of today’s fashion designers, including Prada, Gucci, Armani, Versace, Burberry, and Chanel – as well as outdoor clothing brands like Napapijri and The North Face – have policies against using it in their collections.

High-end fashion events such as Oslo Fashion Week and Melbourne Fashion Week have banned fur from their catwalks, while last year, faux-fur manufacturer ECOPEL launched a faux fur made from recycled plastic bottles in order to alleviate both animal suffering and the impending plastic-pollution crisis.

Many countries – including the UK, Austria, and Serbia – have outlawed fur farming.

What You Can Do

As the list of brands ditching fur continues to grow, there’s no reasonable justification for Canada Goose to continue selling parkas trimmed with fur and feathers stolen from coyotes and geese. Please sign our action alert urging the retailer to stop.

You can do even more to help animals used for their fur by signing five other crucial letters and petitions today.