Great News: Winter-Sports Clothing Giant Rossignol Group to Ditch Fur
After being contacted by PETA France, the Rossignol Group has pledged to stop sourcing animal fur for its clothing.
The winter-sports clothing and equipment giant – which owns 12 brands that are sold in over 6,000 outlets around the world and distributed in the UK and 50 other countries – joins the many other labels that have recently taken a stand against the cruelty inherent in producing fur.
What’s Wrong with Fur?
Every year, over 100 million animals are killed for their fur. On fur farms, animals are confined to cramped wire cages, denied the opportunity to do anything that’s natural or important to them, and killed by electrocution, neck-breaking, or drowning.
Jo-Anne McArthur | We Animals
In addition to being torture for animals, fur farming wreaks havoc on the planet by contributing to climate change, land devastation, pollution, and water contamination.
Animals are also caught in steel-jaw traps in their natural habitats and left to languish – sometimes for days – before succumbing to dehydration, starvation, disease, or attacks by predators or being bludgeoned to death by returning trappers.
Fashion Is Moving Forward
It’s clear that fur is headed for the history books, as the majority of today’s fashion designers – including Jean Paul Gaultier, Gucci, Armani, Versace, Ralph Lauren, Vivienne Westwood, Stella McCartney, and outdoor clothing brands like Napapijri and The North Face – have policies against using it in their collections.
High-end fashion events such as Oslo Fashion Week and Melbourne Fashion Week have banned fur from their catwalks, while faux-fur manufacturer Ecopel has announced plans to produce a new faux fur made from recycled plastic bottles in order to alleviate both animal suffering and the impending plastic-pollution crisis.
Many countries – including the UK, Austria, and Serbia – have outlawed fur farming.
What You Can Do
As the list of brands ditching fur continues to grow, it’s high time that all fashion events got with the times, stopped supporting the cruel fur trade, and ensured that pelts are never again paraded on their catwalks. Please join us in urging the British Fashion Council (BFC) to ban fur at all its events, including London Fashion Week.
You can do even more to help animals used for their fur by signing five other crucial letters and petitions today.