WATCH: World’s Cutest Mouse Meets World’s Biggest Threat
A mouse experimenting is cute – experimenting on a mouse isn’t.
In PETA’s newest video, a mouse running his own experiment gets the shock of his life when the real world comes crashing in.
Creative agency 160over90, an Endeavor Company, created this clever video to depict the reality of experimentation from the viewpoint of individual animals – all animals, no matter how tiny, have a mind, a personality, and the desire to go about their own lives.
The mouse on his way to class represents the uncounted millions of mice, rats, and other animals who are used and killed in laboratory experiments each year in abusive and scientifically bogus tests like the “forced swim test”, in which mice are forced to swim for their lives in inescapable containers, trying not to drown.
In fact, 90% of basic research – most of which involves experiments on animals – leads to zero treatments for humans, and 95% of new drugs that test safe and effective in animals fail in human clinical trials. Animal experiments are wasteful as well as unethical.
Mice and all animals deserve to lead their own lives. Watch the video and see if you agree.
What Can You Do?
The forced swim test is bad science. It does nothing more than terrify animals and delay the development of effective new treatments for depression that are so desperately needed.
Pharmaceutical giants Bristol-Myers Squibb, Eli Lilly, and Pfizer are refusing to commit to banning the cruel and worthless experiment. Take action and ask the companies to ban it.