Penélope Cruz and PETA Urge Shoppers to Ditch Fur in New Christmas Ad Campaign

Posted by on December 4, 2018 | Permalink

Posing with a feline friend, Oscar winner and fashion icon Penélope Cruz has reunited with PETA for a new ad that proclaims, “Make Us Purr. Don’t Wear Fur.”

The ad, released just in time for the busy Christmas shopping season, follows recent commitments by top fashion designers and retailers – including Burberry, Jean Paul Gaultier, Gucci, Michael Kors, Diane von Furstenberg, and many others – to go 100 per cent fur-free. Penélope is thrilled to see such positive changes being made in the industry:

Finally, so many designers are going fur-free, and I’m looking forward to the day when no animal is caged or trapped and killed for fur.

More than 100 million animals suffer each year for the global fur trade, most of them reared in terrible conditions on fur farms. Species such as raccoon dogs, minks, and foxes are subjected to physical and psychological torment in small, barren cages for their entire lives before being killed by gassing or electrocution and then skinned.

Animals caught in the wild for their fur, such as coyotes, fare little better – they languish in agony in cruel traps for hours or even days before being killed.

What You Can Do

Please speak out for the millions of animals who are killed in horrific ways for their skins each year. Take five quick actions today, and ask your friends to do the same: