PETA Complained to the ASA After Seeing This Disturbing Chicken Farm Footage
PETA alerted the Advertising Standards Authority (ASA) after a shocking new exposé revealed chickens suffering and dying on a farm that supplies Faccenda – the UK’s second-largest chicken-processing company, which sells birds to ASDA, Lidl, and Nando’s and claims to guarantee the welfare of animals on its farms.
The footage, filmed in Buckinghamshire last year, shows tens of thousands of chickens crammed into a filthy, barren shed. Many have lost their feathers, likely because of ammonia burns from the build-up of excrement and stress from the extreme crowding. Others appear to have injured or deformed legs as a result of being bred and fed to grow so unnaturally large that their legs can’t support their own body weight. The bodies of dead birds are strewn across the floor, left to rot among the living.
This isn’t the first time that a farm supplying Faccenda has been exposed for cruelty to animals. In 2017, Animal Equality released footage captured at a supplier in Somerset that showed workers kicking chickens and one dumping a live chick into a wheelbarrow full of dead birds before returning an hour later to break the chick’s neck. Shockingly, Faccenda continued to use this farm as a supplier.
This new exposé proves beyond doubt that Faccenda’s claim to have “a zero tolerance attitude toward anything that jeopardises the health and wellbeing of the animals in our care” is false and misleading. PETA is urging the ASA to investigate the company and has also reported the Buckinghamshire farm to the RSPCA.
What You Can Do
Nearly a billion chickens are slaughtered every year in the UK alone. If you want to prevent animals from suffering in this cruel industry, the best thing you can do is adopt a vegan lifestyle today. Order one of PETA’s free vegan starter kits for recipes, tips on making the switch, and much more!