PETA Supporters Cradle ‘Bloody Shorn Lamb’ at London Fashion Week
Three blindfolded activists, sporting vegan wool jumpers and cradling a “bloody shorn lamb”, descended on the opening day of London Fashion Week holding signs proclaiming, “Don’t Pull the Wool Over Our Eyes” and “Wool Is as Cruel as Fur.”
With fur almost dead and gone from London Fashion Week, PETA has set its sights on a new target: the wool industry.
The protest follows the first-ever video exposés of the British wool industry, which revealed that on 49 farms visited by a PETA Asia eyewitness, shearers punched sheep in the face, stamped and stood on their heads and necks, and beat and jabbed them with electric clippers.
One farmer was recorded dragging two ailing sheep into a shed, where he left them to suffer and die.
What’s Wrong With Wool?
Sheep’s wool, just like foxes’ fur, is not a “fabric”, and it doesn’t belong to humans – it belongs on the animals who were born with it. Whenever animals are viewed as nothing more than commodities to be turned into wool scarves or fur coats, abuse will always be a part of the production process.
All 11 exposés released by PETA affiliates of 99 sheep-shearing facilities across the UK, Australia, the US, and South America have revealed that sheep are mutilated, tormented, and sometimes skinned alive – even for “responsibly sourced” wool on self-proclaimed “sustainable” farms.
In addition, the 2017 “Pulse of the Fashion Industry” report ranked wool in fourth place on its list of materials that had the highest cradle-to-gate environmental impact per kilogram.
What You Can Do to Help Sheep
When shopping online or in store, always check products’ material composition carefully to avoid adding any item containing wool to your shopping basket – there are many animal- and Earth-friendly vegan options on the market.
And please call on Forever 21 to ditch wool today: