Prada Bans Kangaroo Leather!

Posted by on August 11, 2020 | Permalink

Great news! Italian fashion giant Prada has banned kangaroo skins.

The Prada Group – which includes Prada, Miu Miu, Church’s, and Car Shoe – confirmed to Italian animal rights group LAV that it will no longer purchase any new kangaroo leather. The decision will spare these remarkable Australian animals immense suffering.

Prada joins the likes of Versace, Victoria Beckham, Chanelnd Paul Smith in banning leather made from kangaroos.

What Is ‘K-Leather’?

Some 2.3 million kangaroos are reportedly killed every year for their skin. To produce leather, the animals are first shot. Then, the injured kangaroos – as well as orphaned joeys – are decapitated or hit sharply on the head to “destroy the brain” before their skin is torn off so it can be exported and made into accessories often labelled as “k-leather”.

Following graphic photos of charred kangaroos and reports that huge swathes of their habitats were decimated by recent bushfires in Australia, putting their survival under ever increasing pressure, more and more people are demanding an end to the government-sanctioned slaughter. We’re delighted that Prada has made the right decision to end its involvement in the barbaric killing.

Prada Must Ban ALL Exotic Skins

Banning kangaroo leather is a step in the right direction, but whether a kangaroo or crocodile, nobody wants to die for fashion.

PETA affiliates have released several exposés of the exotic-skins industry. Crocodiles are kept in fetid water inside dank, dark sheds before their necks are hacked open and metal rods are shoved into their heads in an attempt to scramble their brains, often while they’re fully conscious.

One-year-old ostriches are transported by lorry to abattoirs, where workers turn them upside down in a stunner, slit their throats, and pluck them.

And snakes are commonly nailed to trees before their bodies are cut open from one end to the other as they’re skinned alive.

Take Action

Let help prevent countless animals from being slaughtered by urging Prada to shed all exotic skins from their line. Click on the link below to contact the company: