Sia’s Song Title Says It All: ‘Free the Animal’!
Pop sensation Sia has provided the soundtrack for a riveting computer-generated ad that involves a fashion show in which animals model the body parts of people.
The ad features a seal designer and fox models who wear human skin, and it encourages viewers to put themselves in the place of the animals who are bludgeoned, electrocuted and sometimes even skinned alive for fashion. Foxes on fur farms are kept in cages so small that they go insane. Snakes are commonly nailed to trees and skinned alive. Shearers have been caught punching, kicking and stamping on sheep used for wool. Geese are violently plucked in order to produce down-filled products. And much of the world’s leather comes from developing countries such as Bangladesh and China, where there are virtually no laws to protect the welfare of animals killed for their skins.
The animated public service announcement was produced in Beijing for PETA Asia free of charge by the Chinese branch of Ogilvy & Mather. PETA and its international affiliates continue to expose cruelty in the fur, leather, wool, down and exotic-skins trades throughout the world.
The true victims of fashion are the animals who are beaten, bludgeoned and slaughtered for their skins. Take a stand against the cruel skinning and killing of any animal for fashion by never wearing fur, leather, down, wool or exotic skins.