PETA Fashion Awards 2016

As more and more consumers are made aware of the treatment of animals in the fur, leather, down, exotic-skins, and wool industries, pressure is mounting on the fashion industry to deliver modern collections that reject cruelty to animals. From major international luxury brands to independent designers, companies are taking huge steps to move away from animal-derived materials and focus instead on innovative vegan fabrics.

Compassion and sustainability continue to shape today’s fashion industry, and the PETA Fashion Awards celebrate the year’s greatest animal-friendly achievements and recognise the most compassionate brands and designers.

PETA Fashion Awards 2016 Winners

  • Biggest Fashion Moment


    Major British Brands Ban Down
    Following PETA’s exposé of the cruel down industry – in which birds are live-plucked for their feathers – Topshop, Hobbs, Warehouse, Primark, and Oasis are amongst the brands that committed to banning all down feathers in their collections in 2017.

  • Biggest Luxury Fashion Moment
    Armani Fashion AwardsMert Alas and Marcus Piggott

    Armani Group Drops Fur
    In March, the esteemed Italian design house declared it’s going fur-free, saying, “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary”. The move supports the growing recognition that innovation with compassion represents the future of fashion.

  • Designer of the Year

    Stella McCartney PETA Fashion Awards

    Stella McCartney
    Stella McCartney’s lifetime commitment to animal-friendly and sustainable luxury fashion was emblazoned across her Winter 2016 #StellaCares Campaign with the slogan “No leathers, feathers or fur”. The British designer continues to use her prominent position to speak out against cruelty to animals – notably, declaring this year that fur is “not sustainable, and it’s not modern”.

  • Best Newcomer

    Rombaut Fashion Awards
    Mats Rombaut’s progressive unisex footwear line won the support of influential editors and stockists from its first season. Creating new material innovations out of stone, tree bark, coconuts, and other natural fibres, the vegan brand is committed to sustainability, along with cutting-edge design.

  • Best Collaboration

    Amelia Pichard Pamela Anderson Fashion Awards
    Amélie Pichard x Pamela Anderson
    French fashion designer Amélie Pichard joined forces with icon Pamela Anderson to create a 100 per cent vegan shoe collection. Featuring patchwork denim, Malibu lucite heels, and metallic vegan leathers, the collection flaunts Pamela’s signature style and a joint mantra that sustainable fashion is sexy. Speaking of the collection, Pamela said, “If you’re not vegan, you’re old-fashioned”.

  • Innovation Award

    Flocus Fashion Awards
    Using kapok, a 100 per cent natural seed fibre, Flocus has developed an innovative and effective material which is insulating, lightweight, and water-repellent. This superior alternative to down is set to make headway this year, as more brands continue to ban cruelly obtained feathers from their collections.

  • Most Progressive Luxury Retailer

    The iconic London department store has built on its legacy of integrity, quality, and beautifully designed products by adding a policy of not selling exotic skins to its firm no-fur stance. With this commitment, Liberty is leading the way for luxury retailers to implement their own compassionate guidelines, in line with consumers’ growing demand for luxurious animal-friendly shopping.

  • Best Animal-Friendly Accessories

    Melie Bianco Fashion Awards
    Melie Bianco
    Melie Bianco’s vegan leather handbags are crafted from animal- and eco-friendly natural materials. The brand’s impeccable commitment to quality continues to demonstrate that animal leather is archaic and unnecessary.

  • Biggest Fashion Blunder

    Harvey Nichols
    Harvey Nichols has failed again this year to reinstate its popular fur-free policy. The shop, which markets itself as being “cutting-edge”, is falling woefully behind most other British rivals, including Selfridges and Liberty, which proudly refuse to sell fur.

  • Best Faux-Fur Brand

    Ruby & Ed Fashion Awards
    Ruby + Ed
    Luxury faux-fur brand Ruby + Ed was a favourite of editors Alexandra Shulman and Lorraine Candy during London Fashion Week SS17 with its customised Team Elle and Team Vogue bombers – making the company this year’s faux-fur leader with its creative and proudly compassionate designs.

  • Best Cruelty-Free Shoes

    Bourgeois Boheme Fashion Awards Vegan
    Bourgeois Boheme
    Taking a stand against cruelty to animals, Bourgeois Boheme’s British-inspired collections are all artisan-made in Portugal from the finest eco-friendly Italian vegan leathers.

  • Best Wool-Free Brand

    Vaute Couture
    With innovative, high-tech, sustainable textiles, cut and sewn in New York’s garment district, Vaute’s Aran Sweater sold out quickly last winter. Its recycled cotton, made in a waste-free process, replaces the traditional cruelly obtained wool.

  • Best Vegan Exotic-Skin Collection

    Denise Roobol Fashion Awards
    Denise Roobol
    Featuring vegan microfibre leather in embossed faux-crocodile and faux-ostrich skins which pay tribute to the beauty of these animals without killing them, Denise Roobol’s minimalist and seemingly effortless aesthetic has made her one of the most exciting young names in sustainable fashion.

Animals are not ours to wear, and the cruelty that millions of animals around the globe endure to satisfy the demand for fashion is astounding. On fur farms, animals are driven insane inside tiny wire cages in which they spend their whole lives before being painfully slaughtered. The leather industry causes the deaths of over a billion animals every year, including cows, pigs, goats, and even dogs and cats. Investigations into the world’s biggest wool-exporting countries have revealed abuse of sheep – who are kicked, punched, and mutilated – on a huge scale. The down feathers used to stuff winter jackets are often torn from live birds, who endure this torture multiple times before eventually being slaughtered.

When used for their skin, wool, or feathers, animals are treated like nothing more than commodities. Thanks to brands such as our compassionate award-winners, this archaic treatment is being ditched for kinder and more sustainable vegan fashions. If you want to shop for animal-free clothing, check out some of our PETA-Approved Vegan fashion brands: