Anti-Wool Bus Ad Blitz Hits Glasgow After Scottish Wool Industry Expose

For Immediate Release:

14 February 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Bus Ads Urge Shoppers to Steer Clear of Wool After PETA Affiliate Reveals Terrified Sheep Are Beaten, Kicked, and Slammed to the Ground

Glasgow – With winter well underway in Glasgow, PETA has placed ads on the sides of 20 buses in the city centre that show a woman with a wool turtleneck covering her face alongside the words “Don’t Let Them Pull the Wool Over Your Eyes: Wool Is Just as Cruel as Fur. Go Wool-Free This Winter.”

(Please credit Warren Media 2019 for the images)

Photos are also available here, here, and here.

“PETA has shown time and time again that gentle sheep are routinely beaten, mutilated, and violently killed in the global wool industry,” says PETA Director Elisa Allen. “These ads will encourage caring people to reject cruelty to animals by leaving wool garments on the rail and opting for humane vegan clothing that no animal had to suffer and die for.”

The ads come in the wake of a damning PETA Asia eyewitness investigation into the Scottish wool industry, which documented that farmers struck terrified sheep in the face and that shearers slammed their heads into floors, stamped and stood on their necks, and threw them off shearing trailers. The video footage highlights just some of the cruelty observed on 24 sheep farms toured by workers with a shearing contractor prompting the Scottish SPCA to open an investigation.

Other exposés by PETA affiliates of farms across England, Australia, the US, and South America have revealed that sheep are mutilated, tormented, and sometimes skinned alive – even for “responsibly sourced” wool on so-called “sustainable” farms. Once they’re no longer considered useful for wool production, they’re packed onto crowded lorries and taken to abattoirs, where their throats are slit.

Fortunately, many animal- and Earth-friendly vegan alternatives to wool are available today – from hemp and coconut fibres treated with enzymes extracted from the oyster mushroom to organic cotton, bamboo, and even banana bark.

PETA – whose motto reads, in part, that “animals are not ours to wear” – protested against the wool industry in Glasgow in October.

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